Long Beach CA Industrial Design studio

Studio

Focusing on product design, user experience design and design strategy, we foster a close collaboration with our clients and work across various product typologies including but not limited to: product, packaging, furniture, lighting, tabletop, exhibition and interior design.

Our strategic and human-centric approach includes a deep understanding of brand, target market, technical feasibility and business needs. This is the foundation for our product development process. Using our design tools we create honest, desirable and innovative products and experiences.

Collaboration is the heart of our process and we have a proven track record of bringing commercially successful and award winning products to market alongside our project partners.

Chris Granneberg

Chris studied Industrial Design at Pratt Institute in Brooklyn, NYC where he graduated in 2004.

Soon after graduating Chris joined Karim Rashid's studio in NYC where he was promoted to Product Director in 2009 managing the global Industrial Design projects and team. At Karim's, Chris collaborated and led hundreds of projects with brands including Samsung, LG, Asus, 3M, Unilever, Coca-Cola, Alessi, Orrefors and BoConcept.

Leaving Karim's studio in 2013 Chris was recruited at the PepsiCo Design Center as one of the CDO's initial hires. At PepsiCo, Chris managed the Industrial Design component of global structural design projects for both foods and beverages for 3 years.

In 2016 Chris relocated from Brooklyn to Los Angeles to launch his design studio.

Convey brand language through form and function

Process

Collaboration – communicate and align with design, brand and R&D stakeholders
Research – understanding the brand, business need, competitive landscape, visual form language, target market and user journey
Sketching – pen and 3D sketching based on the business need, brand and research
3D Data – develop 3D files to be developed with R&D counterparts and vendors
Presentation – communicate the designs origin while showcasing solutions utilizing SolidWorks 3D modeling and Keyshot renderings
Prototyping – 3D printing and other means for testing
CMF – selecting colors, materials and finishes to elevate the design
Refinement – develop the design to meet all constraints
Development – liaison with manufacturers and vendors to maintain the agreed design intent
Launch – assist with packaging, photo-realistic renderings and content creation, exhibition design, interviews and award submission

Clients